Trend Intelligence & Consumer Insights
Market and social trend listening; identifying whitespace; building consumer personas.
Rapid Prototyping & Testing
In-house formulation, small-batch production, pilot testing, fast iteration.
Strategic Co-Creation
Collaborations with labs, universities, and industry experts; limited-edition product launches.
Cross-Category Innovation
Expansion across verticals; focus on convergence trends (e.g., wellness as lifestyle).